Apparel – July 2010

COVER STORY

Where the future lies

The retail industry heads

for Tier II and III cities

 

COVER PHOTO COURTESY: Red Rose

FEATURES

Future Stars

Creating a loyal league

Intellectual property and fashion

Colours of the peacock

The lehenga and choli saga

Designing waves

Chemical effects on kidswear

‘Tee’sing time

Mannequins: the art of silent sales

               

FEATURES

Australia ahoy!

Soirees with silk

Bedroom stories

Making a change

AEPC update

Feng Shui and fashion

Fashion forward

 

REGULARS

Market Watch

Brand New

Management Mantras

Fashion Focus

FYI

Launch Pad

Welcome to CMAI

From the President's Desk

Dear Friends,

Life moves on, Times move on, Markets move… And so does CMAI. After close to 40 years at our Mahalaxmi Chambers Office, CMAI is moving to its New Office at Prabhadevi—and the move is significant in more ways than one. It brings CMAI much closer to its main constituency in Mumbai, the Western Suburbs; it brings all the various offices under one roof, and, for the first time, enables it to offer additional facilities to its Members.

And so, by the time you receive this issue, CMAI will have a brand new Address: 901, Naman Midtown, ‘A’ Wing, Behind Kamgar Kala Kendra, Senapati Bapat Marg, Prabhadevi (West), Mumbai 400 013.     .... Read More