Brand New

Apparel brings you the perfect guide to the hottest brands this season. Compiled by Kanishka Ramchandani

The collection for girls stresses on rich jewel tones like cranberry, grape and berry with accents of teal, mocha, denim and charcoal neutrals. The collection is urbane in feel and look. Check out their pinafores and skirts in floral prints, chunky knits, textured jackets with matching tights, topped off with funky baker-boy cap and a snuggly scarf. The designs for girls come in bold patterns and stripes as well as vibrant hues of rich raspberry and melon.

The collection for boys spells ‘cool’. Denims and cargoes are sported in bold colours of deep rustic orange, rich tomatoes, forest greens and river and deep indigo blues. The slick city style is re-invented with the use of hoodies and bold checked shirts with mock tees as well as mock shirts and tops. The entire collection is rounded off with Patch’s denim assortment.

Pumpkin Patch’s autumn collection has perfect ingredients for mix-n-match wear, thereby allowing kids to evolve their own style. With kids this winter, the hip urban look is in!

Madame, the well-known women’s apparel brand, has launched Icons - its autumn / winter 2009 collection. The line includes casual wear for women that is contemporary in style and design.

Following the forecast for 2010, Icons has vibrant colours like wine, purple, darker tone of peacock and the evergreen colour black. Style in this collection is dominated by tartan and Scottish checked prints in wool, fleece and tweed as well as turtle and high necks. Keeping up with the trend and emphasising on the latest colour, Madame has introduced short and long checked blazers and long length twill overcoats.

Madame’s collection is aptly called Icons as it represents exclusivity. Since it caters to the younger generation of women, the line stresses on diverse styles and fresh look apart from being cost effective.

The Icons collection will be available at all the Madame and multibrand stores across India.

Proline’s latest line Techno Sports boasts of a collection of casual and carefree clothing. Words like techno, sports, rap and rock are the highlights of this collection, which is a union of casual wear and active sportswear. The idea of techno is further stressed with the use of 3D graphics and technical drawings on the outfits.

Techno collection aims at defining the future with neon colour strips and streamlined cuts. Cyberspace and space age appear to be a strong inspiration for these designs that have a decided futuristic edge to them. It is also ‘techno’ in the sense of involving the elements of energetic, chromatic performance and cyberdelic couture.

Making a casual statement, Proline’s collection has a bold look, thanks to the strong colour blocking and innovative use of neon colours that complement the vivid personality of today’s youth. Geometrical shapes and sci-fi theme enhance the slimmed down and refined look that the collection offers. With Proline’s Techno Sports line, casual wear will never be boring. It is not just uber-cool chic, but also wearable.

This line is made of 100% natural cotton with excellent perspiration absorbing capabilities that facilitates air passage and provides comfort while doing routine work.

Proline offers high quality, trendy outfits that are also good value for money. Techno Sports collection is priced at Rs 450 onwards. The collection is available at Proline Apparel Stores located in Mumbai, Bangalore, Mysore, Chennai, Coimbatore, Hyderabad, Cochin, Indore and Delhi.

Combine glamour with comfort in your active wear, next time you hit the gym. Deanne Panday, founder and director of ‘Play’ - Health & Fitness Pvt Ltd., brings to India Bia Brazil, an international label in workout gear.

Created in 1994 by Bia Dockhorn, Bia Brazil is a clothing line of workout apparel. The line is made to adapt to the contours of a woman’s body, allowing free movement while exercising.

Made from ‘Supplex®’ by DuPont®, Bia Brazil’s designs are contemporary. Compared to cotton it is softer and keeps moisture away. Unlike cotton, it does not fuzz or pull, fade or shrink. It also resists wear and tear and body odour. Moreover, it stretches up to five times its original shape, with full recovery.

The state of the art fabric makes the body appear trimmer, while making a distinct style statement. With Bia Brazil one can mix fashion with fitness and comfort with looks. The feel good factor of this range is definitely a motivation to take up exercising.

The collection includes tanks, bra tops, shorts, capris, short and long leggings, jackets, vests and pants. The contemporary designs of these outfits give the wearer added coverage and support needed during orkouts. Available in bold and dynamic colours, Bia Brazil has an authentic South American feel to it.

Bia Brazil is available in Mumbai at Nandita Mahtani’s Ananya’ and Tarini Jindal’s ‘Muse’.

Future Brands has introduced a collection of lingerie and nightwear that has an Indian edge to it. Designed exclusively or the Indian woman, Mohena, aims at changing the way intimate wear is envisaged in our country.

The collection comprises bras, panties, camisoles and nightwear that are available in sets as well as separately. Mohena’s designs are made keeping in mind the style and comfort level of the nimitably feminine Indian woman and are available in myriad sizes and fits. Nightwear in this collection comes in colours, fabrics, silhouettes and urface ornamentation to suit the taste of Indian women.

Indian women no longer have to look to the West for exclusive lingerie and nightwear. The styles, designs and comfort of western brands can now be had with Mohera.

Celebrating femininity and style, this collection brings intimate wear to a new level. The Indian element is highlighted with the use of design motifs and overall make of the product with fabrics and fits best suited for the modern Indian woman who has her own distinct style and is proud of her femininity.

The price of Mohena collection ranges from Rs 249 to Rs 649 for bras, Rs 99 to Rs 149 for panties and Rs 395 onwards for nightwear. It will be retailed across India from 11 Central Stores and 23 Pantaloon outlets by December 2009.

Kazo’s autumn / winter ’09 collection is a tribute to style. Contemporary in feel and daring in style, Kazo’s new line for women is all about silhouettes, trends and creative colours.

The styles featured are wide sleeved blouses, chiffon printed dresses, washed denim jeans, unics, slouchy jackets, pencil skirts, colourful sweatshirts, fitted trousers, hooded jackets, cropped pants and jersey dresses with intricate tailoring using soft fabrics. A classic range of knitwear, with mélange and striped pieces, adds more punk to the collection.

Kazo’s line is creative in its use of colours. Aubergine and winter raspberry add a dash of glitz to women’s night wear, while mustard and strong mauve make it unique. A new colour - Pacific green, has been introduced for a more sophisticated look.

Its evening and special occasion wear includes the musthave little black dress as well as a long elegant gown. The evening wear has an antique dressing-up box feel.

The autumn collection also has an unmistakable rock culture influence. Mixed metal rivets, tight dark jeans and funky prints and sequins have been used to achieve a rock star look, yet in a feminine style. This collection has a raw edge to it and comprises modern-day wear.

This year celebrations and festivities knock at your door along with Autumn / Winter collection from Zapp! A mixture of rich riarks in deliciously glossy textures, the collection offers a vibrant and scrumptious range where plum and moss green lead the colour palette complemented by deep dark neutrals with a dash of fashion brights.

Boys favour the old school look, with classic plaids, lined corduroy jackets and varsity tees. Washed denims add to the comfort factor in a variety of shades from dark indigo to bleached whites. Stripers also continue to dominate in knits this season. The collection includes hooded, striped / navy jackets, flock print sporty sweatshirts, cargos, crushed and whiskered jeans, shirts, straight cut hip hop, sweaters accessorised with mufflers and waistcoats giving the coolest look of the season.

The girls’ line brings on the glitz and gloss, with soft satin, shimmer prints and stone sparklers. Raspberry pinks and lipstick reds add vibrancy and verve against the solidity of classic black. From knee length trench coats worn with boots, to short satin bubble skirts with patterned leggings, the collection works best using a lot of layering. The collection also includes pinafores, jackets and skirts accessorised with mufflers, caps and gloves.

And then there is the baby collection with a specially crafted line for toddlers too, with mini-collections spanning various colour palettes ranging from soft pastels to warm brights.

The Autumn / Winter collections are available at all leading Zapp! exclusive stores and multi-brand outlets such as Shoppers Stop, Lifestyle, Central and Globus.

Enamor has the perfect new collection for the young woman of today. This collection called ‘Multiplay’ is created such that the styles can be strapped on in 44 and 38 novel ways, depending on the style chosen. You could create your very own lingerie style by changing the straps and cups with the accessories provided.

An entirely new concept in the lingerie forte, the Multiplay bra gives versatility with the opportunity to transform the look with lingerie styles that can easily be adjusted to suit any outfit. The cups can be worn from both sides with plain black at one side and vibrant print on the other side, the various accessories such as back bands, racer backs, and straps (spaghetti, halter, ransparent, etc.) could be innovatively used to give you exactly what you need–the freedom to express yourself.

Enamor Multiplay is available at Lifestyle outlets, retail outlets and exclusive Enamor outlets across the country.